Although you have to win the game about 90% of the time, during the early coaching phase it’s essential to let your dog win most of the time. Why? You’re trying to show your dog that you’re a fun person to play with. Dogs, like kids, will quickly become frustrated or bored by a game that they feel they can’t win.
Eventually, you’re going to want to win most of the time, giving you a pleasurable way to establish your benevolent leadership without rubbing your dog’s nose in it. Even then, however, you must let your dog win about 10% of the time. No one likes to play a game he or she can never win. Lose just enough to keep him happy and interested, but not enough to challenge your supremacy as the coach of the team.
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